![]() ![]() And more usage doesn’t always mean more value for end users (as mentioned above, sometimes it actually means less).įor restaurant management platform Restaurant365, daily usage is usually the norm for their customers. Further, what’s the desired level of engagement? Not every app is meant to be a daily usage application. What is the right level of engagement to trigger “usage” success-logging in, session duration, feature consumption, task completion? These are context-sensitive decisions. ![]() What is the right level of engagement for an application? While a social network like Facebook closely monitors DAU, given that people don’t typically travel daily, a service like AirBnB would attach a different KPI to product usage. Using these metrics requires that companies first define what active usage means for their specific product. Sometimes more engagement is an indicator of friction, revealing that users are spending more time than they should completing tasks and workflows inside the product. While one would generally expect more engagement to be better than less, this is not always the case. These are the most common ways to measure user engagement. Daily active users (DAU), weekly active users (WAU), and monthly active users (MAU) all represent, as the names suggest, measures of active usage inside the product. This usage is often measured with a series of related metrics. The success of SaaS applications depends on retention-and retention depends on usage. Slack - in 2021, Slack reported it had 12.Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) Why measure daily, weekly, and monthly active users?.Zoom - In 2020, Zoom reported it had 300 million daily active users.Youtube - In 2021, Youtube reported over 122 million daily active users in the U.S.Snapchat - According to Statista, in Q2 of 2021 Snapchat had over 293 million daily active users globally.Tiktok - In 2020, TikTok reported 50 million daily active users in the U.S.Twitter - According to Statista, in Q2 of 2021 Twitter reported 206 million monetizable daily active users.Instagram - In 2018, Instagram reported 500 million daily active users using Stories.Facebook - According to Statista, in Q2 of 2021 Facebook reported 1.9 billion daily active users.If your DAU is high, but users aren't really using or returning to your app it's an indication your app is becoming unsuccessful. The main challenge of using DAU is preventing it from becoming a simple vanity metric or confusing DAU as a signal of quality engagements. Pairing daily active users with other metrics It helps you determine whether or not marketing and sales efforts are paying off.It complements stickiness metrics to help you understand retention and churn.It helps you understand the quantity of support traffic.Once you've created activity thresholds that are useful and depict daily activity in your product or app, you can benefit from measuring DAU in a few ways: What are the benefits of tracking daily active users? Here are some common ways to define what being active means: If there's no clear intention behind your definition of active and product teams can't use DAU to take action, the number can quickly become nothing more than a vanity metric. Active can mean many different things for your company, so it's important to choose a definition that is useful to your organization. The first step of understanding how to measure your daily active users is to define what you consider "active" to mean. This metric is one of the primary measurements of engagement or growth for companies developing web and mobile apps. Daily Active Users (DAU) is a measurement of the unique number of users that have used your product or application each day. ![]()
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